Moms & Money
App and Chatbot Concept
The baby websites that moms trust don't offer financial advice and planning. The gap is evident, it's going to continue to get wider, and no bank has yet to bridge the gap. Banks are at the core of financial expertise and parenting websites have the trust of moms. Our solution is to bring the two together.
Presenting, Mindy. She is a friendly chatbot. She lives on the trusted, creditable external sites that would-be parents are already visiting and engaging with. She is intuitive, and easy to use whether through touch or voice, and provides guidance on financially becoming prepared for building a family. And she is powered by the financial expertise of CIBC.
From providing tips on what costs may pop up, to helping mothers budget and connecting her with tools, she can build a relationship that is in the best interest of potential clients, adding value on a personalized level. Leveraging machine learning, she can anticipate individual needs, and is smart enough that if there is a need or interest in financial products, she can provide recommendations and connect them with ways to quickly acquire them through CIBCs mobile and web platforms.